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Blizzard Sued over Home made WoW Guide |
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Shino Fade into this fantasy, caught in the web of time

Age: 49 Gender:  Joined: 15 Sep 2002 |
Posted: Tue Mar 28, 2006 10:00 am Post subject: Blizzard Sued over Home made WoW Guide |
As much as I hate to say it, seems like the kid has a point...
Here's his site... http://www.angelfire.com/games6/wowseller8/auction.htm
Gamespot wrote: | Blizzard sued by WOW guide author
Twenty-four-year-old takes developer to court after being banned from selling his own "how to" guide over eBay; plaintiff says guide doesn't violate copyrights.
Makers of the wildly popular "World of Warcraft" online game now face a lawsuit from an eBay seller who claims he was improperly barred from selling copies of his own unofficial gaming guide.
Filed Thursday in a California federal court, the complaint alleges that Blizzard Entertainment, its parent company Vivendi Universal, and the Entertainment Software Association (ESA) were wrong to order eBay to terminate auctions of "The Ultimate World of Warcraft Leveling & Gold Guide," a book penned by 24-year-old Brian Kopp of Bronson, Florida.
The multiplayer online game of wizards, warriors, and monsters has now attracted a following of 6 million subscribers worldwide since it debuted in 2004--among them, active virtual guilds.
During several months beginning last August, Kopp sold several hundred copies of his guide, which contains tips on playing the game and accumulating experience, at roughly $15 apiece. Weeks after his first auction went live, Blizzard, Vivendi, and the ESA began sending repeated takedown notices under the Digital Millennium Copyright Act (DMCA), asking eBay to yank the auctions because of copyright and trademark infringement concerns. The auction giant's general policy is to halt auctions when it receives such complaints and to suspend a user's account after it racks up a certain number of warnings.
Kopp filed counternotices protesting the infringement claims. Because the companies did not respond to the documents within 14 days, eBay was free under the DMCA to reinstate his auctions, which it did. But by November, eBay had accumulated enough takedown warnings from the companies to warrant suspending Kopp's account. He restarted his sales under a new username, which quickly earned suspension, too.
The companies went on to threaten copyright and trademark infringement action against Kopp. In one message quoted in the complaint, a Blizzard executive said Kopp could not lawfully sell a guide that "attempts to trade off the substantial goodwill and recognition that Blizzard has built up in connection with its World of Warcraft product." He also dismissed Kopps' claims that his book was solely meant for "educational" value, saying it clearly had a commercial purpose.
Kopp's complaint argues that his book does not infringe on any of the companies' copyrights for several reasons: The book presents a disclaimer on its first page about its "unauthorized" nature, contains no copyrighted text or storylines from the game, and makes "fair use" of selected screenshots under copyright law, the complaint said.
In effect, if the video game industry's actions are upheld, "then selling a how-to book about Microsoft Word would infringe Microsoft's copyright, especially if the book contained one or more screenshots of Word's user interface," said Paul Levy of the public-interest advocacy group Public Citizen, which joined in filing the suit on behalf of Kopp. "We think this cannot be the law."
The suit seeks three major forms of relief: monetary compensation to cover, among other things, profits lost from the halted sales; an injunction preventing the entities from interfering with Kopp's book sales; and a judgment that his book is protected by the First Amendment and doesn't interfere with intellectual-property rights.
Kopp has continued to sell the product through a personal Web site and plans to continue doing so indefinitely, according to the complaint.
Representatives from Blizzard, Vivendi, and the ESA did not immediately respond to interview requests Friday.
By Anne Broache -- News.com
Posted Mar 27, 2006 4:49 pm PT |
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Kugyou Katori Shintaro!

Age: 44 Gender:  Joined: 26 Sep 2005 |
Posted: Tue Mar 28, 2006 11:24 am Post subject: |
Hmm. He might be in for a countersuit because of a couple of the comments he makes on his personal sale-site. While using Blizzard's content (screenshots, game mechanics) for an unauthorized commercial work using their content (his guide bundle), he attempts to invoke copyright protection for that work with the following statement:
Brian Kopp wrote: |
Our guide include a combination of content that we create, and that our partners create. All materials published in our guide, including, but not limited to, written content, photographs, graphics, images, illustrations, marks, logos, sound and or video clips, are protected by our copyrights or trademarks or those of our partners. You may not modify, publish, transmit, participate in the transfer or sale of, reproduce, create derivative works of, distribute, publicly display or in any way abuse any of the materials or content or our sites in whole or in part. Legal action may be taken and listings WILL BE removed through ebay's VERO program. |
(Quote taken verbatim, from paragraph-start to paragraph-end, from his site)
That's a little sketchy to say the least. Fair use is fuzzy to begin with (what Circuit, what District, even what Court you're standing in may have a different opinion on what "fair use" is); normally, though, attempting to claim copyright on "fair use" content gets one sucked into some muddy waters. That's probably what's gotten him into trouble the most - not the content of the guide, but the fact that he is actually claiming honest-to-Uncle-Sam copyright on the content of the guide, even the "graphics, images, illustrations, marks, logos, sound and or video clips".
A similar analogy: I make cutesy animated banners of PO characters for fun. If I were to display those somewhere with the following notice:
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Banner composition and slogan © Kugyou. Images © PocketOtaku and character creators |
You'd still be well within your rights to ask me to stop if you disapproved of what I was doing with them. However, if I displayed the following:
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Banner, slogan, and all artwork ©Kugyou. Do not distribute or I will sue you |
I would suggest you run me down with a steamroller (WRYYYYYY!).
My last point: This is a farming guide. This is not a comprehensive guide on enjoying the wonders of the World of Warcraft. This is a guide on how to level fastest and farm gold as fast as possible. Blizzard could probably, just by talking loudly and gesturing, easily convince any jury that this guide attempts to instruct players on how to violate the WoW Terms of Use (considering that the guide apparently tells you everything but what services to use to sell your gold). There's also claims that the guide explains how to exploit game glitches (also a TOU violation). I don't feel like shelling out the 15 bucks (which I don't have) to get this piece of work, so I'm going to leave that last one at BIG BOLD NOTICE: ALLEGATION. |
_________________ CI, Eqvites Ivbalis, Order of the Knights of Jubal
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Shino Fade into this fantasy, caught in the web of time

Age: 49 Gender:  Joined: 15 Sep 2002 |
Posted: Tue Mar 28, 2006 11:33 am Post subject: |
Awesome Kugyou!
You make some excellent points. I'm interested to see what will happen with this. I doubt this kid is going to get anything out of this one though. |
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Ming DOOM!

Gender:  Joined: 13 Jan 2003 |
Posted: Tue Mar 28, 2006 12:18 pm Post subject: |
You're right in that he probably won't get anything out of this, however, I find it kind of crappy that they would interfere with him selling this, as if they're threatened by it. The comment made by Paul Levy regarding the sale of Microsoft Word guide books seems pretty valid. How is this situation any different?
What I really think is that this is a case of the big guy trying to bully the litle guy, sort of like that story where Microsoft sued that college kid for selling sealed softward products that he didn't need over eBay. |
_________________ Spinning around and being graceful looks cool, but then someone comes along and cuts something off, and the fight is over.
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Kugyou Katori Shintaro!

Age: 44 Gender:  Joined: 26 Sep 2005 |
Posted: Tue Mar 28, 2006 7:09 pm Post subject: |
The main difference I see, Ming, is that the people who make "unauthorized" Word guides - or even normal publishers of "unauthorized strategy guides" - don't attempt to claim that the screenshots they took of the program/game are their sole copyrighted material. I've seen paragraphs in strategy guides that include long-winded "All images from the game are copyright of the game's creator, not us - we don't claim it, we don't want it, and if the creator tells us to remove them we'll have to come to your house with scissors and cut them out" disclaimers. Kopp, on the other hand, is selling his bundle of guides with a claim that the screenshots and other media from the game are copyrighted to him. Add to that the fact that he's threatening to use the very same tactics Blizzard used against him; namely, legal action and VERO removal of eBay resales of his guide. What Kopp doesn't mention is if Blizzard ever sent him any cease-and-desist letters; it wouldn't surprise me to learn that they have.
And as for the college kid getting sued - he resold academic-license software on eBay. That's not a shrink-wrap license - that's a BigRedStickerOnTheDangBox license. If you don't have proof that you're a student or educator (or, depending on the software, staff of an educational facility), you can't normally buy it on the open market. It gets worse, too - normal open-market sales of software (almost any software) only have 1 site license. Many of the academic licenses actually authorize you to have the software installed on up to three computers. That means that if you have to call Microsoft to re-activate software, they won't even flutter an eyelash if you say you've got it on three computers. Businesses have been exploiting this for *years* - borrow a student ID, get triple value! |
_________________ CI, Eqvites Ivbalis, Order of the Knights of Jubal
"It is the end of days, and I am the reaper." --Alessa
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MitchellTF Senior Otaku
Joined: 27 Sep 2005 |
Posted: Thu Mar 30, 2006 12:57 pm Post subject: |
Hm...I'd say that this is the kind of case that deserves to go to court. It sounds complicated, but in this case I'm leaning towards Blizzard, though it looks like both Ebay and the kid behaved sorta badly. (But this is the kind of thing I'd want to see the trial off.) |
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Yunni Is a broken record.

Gender:  Joined: 15 Jul 2005 |
Posted: Thu Mar 30, 2006 2:17 pm Post subject: |
The written content I can understand, but if he's using screenshots from the game itself and saying they are HIS, then he's at fault, as Kugyou pointed out. Not sure with WoW, but with FFXI, every screenshot you take has their copywrite on the shots. If he hand-draws images instead, he'd have no problem, however. But nope, they are in-game content and that belongs to Blizzard. Silly boy. |
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ScrumYummy bunnyhunches of scrums

Gender:  Joined: 29 Jun 2005 |
Posted: Fri Mar 31, 2006 10:39 pm Post subject: Re: Blizzard Sued over Home made WoW Guide |
I just found this insanely funny...
Gamespot wrote: |
Kopp filed counternotices protesting the infringement claims. Because the companies did not respond to the documents within 14 days, eBay was free under the DMCA to reinstate his auctions, which it did.
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Gamespot wrote: |
Representatives from Blizzard, Vivendi, and the ESA did not immediately respond to interview requests Friday.
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Smoking pot much?  |
_________________ -Scrum-
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Kugyou Katori Shintaro!

Age: 44 Gender:  Joined: 26 Sep 2005 |
Posted: Sat Apr 01, 2006 12:46 am Post subject: |
That's the one part about he DMCA I dislike - you can prety much file a conterclaim that says nothing more substantive than "Your momma", and the company has to respond to each and every one within a certain time limit. I do wonder why Blizzard didn't go for an injunction against Kopp selling the guide - I guess they probably figured he wouldn't counterattack with a lawsuit.
Yunni wrote: | The written content I can understand, but if he's using screenshots from the game itself and saying they are HIS, then he's at fault, as Kugyou pointed out. Not sure with WoW, but with FFXI, every screenshot you take has their copywrite on the shots. If he hand-draws images instead, he'd have no problem, however. But nope, they are in-game content and that belongs to Blizzard. Silly boy. |
Two things:
- Yunni: Extremely awesome point. And if there *is* a copyright notice anywhere on the image (including EXIF data), and he fails to include it, that's pretty much direct copyright infringement without question.
- I wonder if the recent account purge on WoW was calculate to "prove" that they take a hard line against farming, specifically for the purposes of using that stance in court. It's not like the account purge actually *harmed* the farmers in any way...
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_________________ CI, Eqvites Ivbalis, Order of the Knights of Jubal
"It is the end of days, and I am the reaper." --Alessa
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EXP: 2375 HP: 2300
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Daijaga Chosen of Luck

Gender:  Joined: 17 Dec 2003 |
Posted: Sun May 07, 2006 10:17 am Post subject: |
I jus twish the root underlying problem would go away. People that was to "0wz" and game instead of play it and enjoy the journey, wonders, community and sense of accomplishment in doing so. *sigh* Idealistic gamer much? Im raisin my kid to play video games right! |
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